{"id":3965,"date":"2024-06-06T08:37:14","date_gmt":"2024-06-06T08:37:14","guid":{"rendered":"https:\/\/biomaterialities.de\/de\/project\/?post_type=eap_event&p=3965"},"modified":"2024-06-06T08:37:14","modified_gmt":"2024-06-06T08:37:14","slug":"cornelius-heimstadt-conference-presentation-pitching-sustainability-how-entrepreneurs-publicly-enact-a-compatibility-of-the-economy-and-the-environment","status":"publish","type":"eap_event","link":"https:\/\/biomaterialities.de\/de\/project\/events\/cornelius-heimstadt-conference-presentation-pitching-sustainability-how-entrepreneurs-publicly-enact-a-compatibility-of-the-economy-and-the-environment\/","title":{"rendered":"Cornelius Heimst\u00e4dt: Conference Presentation \u201cPitching sustainability: How entrepreneurs publicly enact a compatibility of the economy and the environment\u201d"},"content":{"rendered":"
\n

Cornelius Heimst\u00e4dt will give a talk on \u201cPitching sustainability: How entrepreneurs publicly enact a compatibility of the economy and the environment\u201d at the EASST \/ 4S<\/a> conference at the Vrije Universiteit Amsterdam<\/a>.<\/p>\n

Abstract<\/h3>\n

As planetary crises intensify, entrepreneurs need to demonstrate that their startups are sustainable in order to attract investors, partners, and customers. However, commentators from academia and the wider public point to a tension between startups\u2019 pursuit of profits and returns on the one hand, and a genuine commitment to the environment on the other\u2014a criticism that many entrepreneurs are aware of. Given this situation, this article draws on science and technology studies (STS) and social studies of markets to examine how entrepreneurs present the sustainability of their ventures in the public arena, and how in doing so they enact the compatibility of the startup economy and the environment. I explore this question through video recordings of 45 pitches by agricultural technology startups at a major agricultural trade fair, supplemented by ethnographic observations on site and qualitative interviews with several participating entrepreneurs, organizers, and investors. The article\u2019s inductive analysis identifies three core practices through which the analyzed pitches enact a compatibility of the economy and the environment, namely authentication (demonstrating motives for sustainability efforts that originate in agriculture), calculation (accounting for sustainability efforts with numbers), temporalization (situating sustainability efforts in time). As such, the study expands on debates about the relational role of pitches in processes of market-making.<\/p>\n<\/div>\n

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Program<\/h3>\n
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The conference program can be viewed here<\/a>.<\/p>\n<\/div>\n

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